![]() ![]() “Revolve has been a leader in transformative, data-led e-commerce and literally wrote the playbook on influencer marketing,” said Bezahler. On Intsagram alone, Revolve has 5.5 million followers and Fwrd has 764,000. The long-term plan is to make the game a part of the Revolve and Fwrd immersive social offering. ![]() The retailer will be taking an active role in the game development before the launch next year. Revolve is driving the partnership through a shared ownership model with Muus Collective. “Building a game that isn’t web3 enabled to begin with seems like a poor strategy.” “We want the mobile game to be a really fun mobile game to play, whether or not players decide to engage in the web3 aspects of it,” said Bezahler. Revolve’s game will be focused on being intuitive, even to those not familiar with web3, said Bezahler. However, it still lacks some web3 components, like blockchain integration and transferable assets, which the Muus game is hoping to facilitate. Created by Net-a-Porter veteran Lucy Yeomans, Drest has partnered with Farfetch and 250 other luxury and mainstream fashion brands to include their assortment as digital clothes in the game. Mobile game Drest has shown the potential for fashion-specific games. In October 2022, Muus Collective received $5 million in seed funding from Griffin Gaming Partners, one of the largest global gaming VC companies. “ has great ideas as to what could constitute great gameplay and what leverages their brand IP very well, so we’re learning as much from them as they are from us.”Īccording to Gerona, Revolve plans to “leverage diverse network of influencers, stylists and brands sold on Revolve and Fwrd to launch in-app challenges to enhance peer-to-peer connections.” That will also familiarize them with the metaverse experience. “We’re working to determine what styles will be featured in the game and will be exploring other opportunities as the gameplay emerges,” said Amber Bezahler, co-founder and CEO of Muus Collective. ![]() Revolve will be working closely with Muus to design an immersive game allowing users to explore the products, style their favorite looks and seamlessly shop them. Muus Collective will be creating digital twins of the Revolve and Fwrd garments, as well as pure digital creations that will be unique to the game. Revolve plans to its festival fashion and occasion dressing, as well as higher-end offerings from Frwd to the mobile game. Amid the luxury boom, it’s also been increasing its focus on its elevated Fwrd company, which launched in 2019 and sells labels such as The Row, Khaite and Peter Do. The company has been expansion mode, building up its menswear and extended sizing range. Revolve Group’s third-quarter 2022 earnings showed sales of $269 million, an increase or 10% year-over-year. Seventy-eight percent of Revolve’s customers are women. “We saw a perfect opportunity for Revolve to expand our reach to a new, highly engaged community while staying true to who we are.” According to data.ai, in 2021, 49% of mobile gamers worldwide were women, and there had been a total of 83 billion mobile game downloads worldwide. We’re always looking for new ways to evolve how we engage with our customers and bring the brand to life,” said Raissa Gerona, chief brand officer at Revolve. “Our goal is to be at the forefront of digital innovation within fashion. For its part, 3-year-old mobile fashion game Drest has seen a 50% increase in monthly app installs since 2021, with over 250 fashion brands featuring their items in the game. ![]() The partnership was inspired by the overall growth in mobile gaming’s popularity, especially among women. It is the company’s first move into a metaverse-style world. Online fashion retailer Revolve is among those going against the grain, opting to partner with entertainment studio Muus Collective to create its own web3 fashion game that will be introduced in 2023. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |